Search Engine Optimization

Search engine optimization (S.E.O) is definitely not a precise discipline, much as we wish that it were.

This is evident when trying to combine both Search Engine Optimization and branding into a promotion and marketing strategy. This method is difficult to say the least. On the one side, SEO addresses the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Integrating both sides weakens the relevance of each. However doing away with one or the other may not meet all strategic and marketing objectives.

Again, it needs to be emphasized that SEO is a set of fundamental suggestions rather than an exact science.

Having said that, the following suggestion can be used to fulfill both sides of the formula. In general, keywords and phrases should remain the concentration of any young firm, while the incorporation of company branding should show up afterwards in the evolution.

The thinking is quite straightforward. Initially, no-one identifies the name of a new firm, but perhaps they are searching for a given product or service. In other words, folks marketing at new companies need to target keywords and phrases that concentrate around the intended product or service, as opposed to the supplier name.

As a business develops commitment and trustworthiness, branding becomes more vital.

It’s at this point that a business wants to integrate corporate messaging to strengthen the connection with clients and generate trust in the company.

A concluding thought about branding: if someone looking on the internet types in the name of your business, they are quite likely to discover your web site anyways. This is due mainly to anchor text and back-links. That is why optimizing for the organization name is rather insignificant most of the times.

Target your energies on creating search engine optimization strategies for your product or service in addition to your geographic location.

Our company can help. Learn more about our search engine optimation and branding services here. Or call our team at 650-969-8273 and we will tell you exactly how.

And if you are looking to increase your SEO horsepower through video marketing, check out our other services as well.

Local SEO Service San Francisco & Nationwide

Penrose Marketing provides top flight service for local SEO in San Franicsco, throughout California and around the US.

Our local SEO services increase visibility of your business or practice by getting your web properties to the first page of the search engines. It’s a must since 90% of internet searches never go past the first page. If you have a local business, you need geographically-relevant traffic to your site through specifically targeted local rankings. This will help your company reach the target customer demographic in your market.

Our agency offers a local SEO search strategy specifically tailored to your location to ensure the right external location signals are sent as well as inbound links, on-page and social signals, and review signals to Google about the locations most relevant to your business. We use marketing strategies that allow you to build a stronger customer base that allows your business to grow organically.

We put great effort to achieve higher rankings in local search results by regularly checking the traffic source and continuously re-evaluating information for accuracy. We create profiles on popular web and social media platforms, and provide useful information to target audiences.

We also ensure that your business appears in local searches not only on desktops, but also on mobile devices and tablets. Our goal is to earn outstanding listings on top of your local traffic competitors.

Tell us about your project

With our approach your website will correctly target your audience which will significantly increase your profitability. Our team keeps your business’ online listings accurate and optimized for potential customers and mapping systems, providing an easy access your information and your business location.

Request your FREE website SEO analysis

Social Media Marketing

We are a full service SEO agency. Our social media experts can help you establish your business objectives, identify your target audience, create engaging and share-worthy content and finally integrate your social media with all other aspects of your online presence.

We will tailor Social Media Marketing strategies specifically conceived for your brand and your audience. You’ll get fully supported and managed social programs, content planning (and generation), blogger outreach and video distribution among other services that aim to attract new customers and increase your profitability.

Our Social Media Services give you the possibility to connect and share information leading to an increase of the brand’s, product’s or service’s awareness. The results of Social Media Advertising are reflected in the number of re-tweets, shares, comments, likes and views. Social Media Marketing encourages user-generated content from within the most popular social media platforms such as Facebook, Google+, Twitter, Pinterest and LinkedIn.

Setup & Custom Profile Design

We create and customize Social media profiles with quality content and aesthetics that resonates with your brand and audience.

Social Media Management

Our team of social media experts can manage your accounts on your behalf and engage with your audience.

Brand Monitoring

We can help you improve and track the reputation of your business and find out how people perceive your brand.

Social Media Content

Facebook, Twitter or LinkedIn content can increase your traffic in a short period of time. Our experts can help you determine the most suitable type of content and platform for your brand and industry.

Social media marketing was at one point an optional way to promote your business.

But now it is a crucial component of a firm’s successful online marketing strategy.
Industry research has discovered that social media efforts produce almost twice the sales leads of phone calls, direct mail pieces, telemarketing, direct mail or even PPC (Pay-Per-Click). But many companies see poor results from social media for two primary reasons:

1) They don’t have the extensive knowledge necessary to use social media efficiently and effectively in order drive traffic to their website traffic and/or get sales leads.

2) People at your company are busy and just don’t have enough time to manage social media sites.

In this century, social media can create, promote and support sales and brand awareness. But that happens on if your company has a complete content strategy and the resources to regularly promote the company on your sites. Social media is a very dynamic process, and it needs continual and consistent nurture. That’s where Penrose Marketing’s Business Social Media Packages come in.

Our Social Media Process

Our first step is to consult with you to learn about your company. We want to educate ourselves about your current marketing, including ay social media efforts you have made, if any. We want to learn about the obstacles and challenges you face in your marketing to see if active social media management is a good answer for you. If it is a good fit, we will recommend the social media package that best fits the needs and budget of your company. We’ll then create a strategic plan to leverage your social media pages as valuable tools for sales and marketing.

Finally, we put the plan into ongoing action to drive leads and customers to your business.

Take a look at the graphic below to see how we do it…

Our Social Media Goals

Our goals are to maximize the impact for every social media dollar you spend. We will do this by working diligently to:

  • Use the appropriate social media platforms to increase traffic to your website
  • Write interesting articles, blog posts and other content and a post it on a
  • consistent schedule
  • Monitor your social media accounts and create and maintain a positive social image for your company
  • Encourage and drive engagement in your accounts to increase interest with your prospects
  • Generate and nurture your brand image to generate sales leads and client interest

Our Monthly Plans

As mentioned above, social media MUST be done on an ongoing basis if it is to have an effect. Accordingly, we have developed the following standard plans for businesses. Any can be adapted and customized for your needs. If you need us to develop a social media presence from scratch there will be a startup cost, to be determined by the extent of the work needed. However, none of the monthly plans requires a monthly commitment. You may cancel at any time. Or attitude is that when we are handling your social media, you WILL see results and want to have us continue for you.

Superior Package

  • Creation of a custom social media strategy for your business
  • Monthly social media consulting call with your dedicated account manager, in person (if local) or via Skype or telephone
  • Monthly evaluation and refinement of your social media strategy
  • Engagement on 4 social media platforms as appropriate for your business
  • 10 weekly postings on each of the 4 social media platforms
  • Build social media following on 2 social media platforms
  • Ongoing account monitoring
  • Reputation management
  • Follower engagement (up to 10 hours)
  • Management of your unlimited Facebook ad budget
  • Creation and management of a monthly contest or promotion
  • Monthly report of social media activity
  • Cost: $1300/month

Standard Package

  • Creation of a custom social media strategy for your business
  • Monthly social media consulting call with your dedicated account manager, in person (if local) or via Skype or telephone
  • Monthly evaluation and refinement of your social media strategy
  • Engagement on 3 social media platforms as appropriate for your business
  • 8 weekly postings on each of the 3 social media platforms
  • Build social media following on one social media platforms
  • Ongoing account monitoring
  • Reputation management on Yelp
  • Follower engagement (up to 5 hours)
  • Management of your Facebook ad budget (under $500/month)
  • Monthly report of social media activity
  • Cost: $850/month

Custom Packages

Don’t see a social media plan that meets your needs? We’ll be happy to customize one for you!

Email Marketing

Email marketing provides an effective connection with your targeted audience and gives you the best return on investment. Reach out to your current and potential customers and keep them updated on your company’s latest deals and news.

Marketers agree that email is a key to business, especially for ROI and developing long-lasting profitable relationships. A personalized, segmented and targeted email marketing campaign is important for brand awareness and drive conversions.

Our experts use tools, strategy, implementation and result tracking in order to achieve the best possible brand engagement.
We can take care of your complete email marketing strategy from template design to tracking and reporting.

The Best Email Marketing Strategy

Our team will develop the best strategy to attract the defined target audiences and establish their information needs.

Email Marketing Campaigns

Our team is ready to design, build and supply an email template for communication with your audience as well manage your email marketing campaign to lead to dramatic shifts in your sales and profitability.

Email Template Design

Our innovative designs and solutions are compliant and improve email deliverability. Our professional designers bring your message to life and increase your target audience engagement with your brand.

Tracking & Reporting

Receive granular reporting on the key aspects of your campaign such as who clicked through your email to your site, where they clicked and who converted.

Paid Online Advertising

Our campaign strategies are designed to meet the needs of our clients and their market condition. We provide up-to-date, Pay Per Click services that include: Paid Search Ads, Video Advertising, Display Ads, PPC Remarketing and Social Advertising.

We deliver results that help our clients achieve their business objectives. We manage our clients’ accounts on a regular basis and monitor budgets to ensure that we are maximizing their return on investment.

Our outstanding results are due to our tailored approach which includes a detailed overview of our client’s business and aspirations for online advertising, as well as a review of options featuring a prioritized list of recommended advertising options.

Paid Online Advertising

Earn a positive ROI through our paid search advertising. We’ll help you watch your ad spend so you can wisely target your potential clients QUICKLY.

PPC Remarketing

Turn your valuable ‘potential customers’ into ‘loyal customers’. Our team of professionals will help you re-engage users who have expressed an interest by developing a strategy that will meet all your needs.

Paid Online Advertising

Earn a positive ROI through our paid search advertising. We’ll help you watch your ad spend so you can wisely target your potential clients QUICKLY.

PPC Remarketing

Turn your valuable ‘potential customers’ into ‘loyal customers’. Our team of professionals will help you re-engage users who have expressed an interest by developing a strategy that will meet all your needs.

Content Marketing

Content Marketing builds communities, inspires engagement and increases rankings via creation and sharing of high quality, problem-solving relevant information, aiming to satisfy business objectives. It helps influence consumer behavior, with the end goal of boosting sales and increasing interaction between the brand and customer.

Another way to look at Content Marketing is that it’s effective way to generate conversions. Its main objective is to meets the needs of your target audience. It helps you stand out from the competition, provides a great resource to your clients or patients and is highly shareable. Content Marketing is meant to improve your brand profile and online reputation.

Industry News

Up-to-date industry related posts that inform, educate and entertain readers leading to an increase in social media engagement, improve your online reputation and gain credibility.

Case Studies

Inspire confidence in your target audience with in-depth reports to summarize projects from start to finish and explicitly document the results achieved in performance measures.

Content Strategy

Achieve your business objectives with a comprehensive business analysis Content Strategy provided by our highly qualified copywriters and analysts.

Interviews Writing

Gain authority in your industry or business by sharing comments from industry experts. Share their expertise and you will immediately see feedback from your audience.

Press Releases

Boost your online profile and increase your website traffic with outstanding newsworthy stories about your brand, submitted to news portals and press release distribution services.

White Papers

Promote your business with high-quality white paper marketing that will substantially increase your social media engagement levels and solidify your position in the industry.

We are aware of the importance of a successful content marketing campaign, which is why we create informative, engaging and persuasive content that captures customers’ interest. We tailor a bespoke content marketing strategy for each of our clients.

We provide content that will convince web users to click through to your website for special offers, to purchase your products or contact you about your services, because our experienced copywriters know exactly how to make words sell.