Businesses of all sizes need to know what people type into the Google search for online when they are looking for products or services like theirs. After all, you want to put your efforts into getting found online. But it doesn’t help to put your efforts into gaining a great search position in Google if it is for a term nobody searches for.
You’ve got to find out where the fish are if you want to catch them.
The free Google Keyword Research Tool helps solve that problem. Their keyword tool lets you learn a whole database of keywords, expressions and terms to help you discover the terms your customers are searching for.
Not only can you find the best keywords to utilize to bring traffic to your site. You can also research study stats of that keyword to see how many searches it gets every month. The very best keyword is one with little competition and a high search volume. This might take a while but in some cases, if you look long and hard enough, you might find a keyword that will be just like discovering a little nugget of gold sthat brings you some great web traffic.
Here is how to get started:
Open a new tab on your browser and go to the Google keyword research tool located at http://adwords.google.com/select/KeywordToolExternal Type in your best guess as to the keyword you want to begin with. Then enter the captcha letters and click the search button.
Exactly what will come up is a list of associated words and expressions the tool generates for you to pick from. Then try to find a keyword or phrase that has low competition and a high search volume. Picking one that has a high competition will make it difficult for you to rank high up on the search results page pages. That is especially true if you are just starting out.
Now, when you find one that you believe is a great one, check how your keyword for trending. Put your mouse over the keyword or phrase and then click on the spyglass icon. Google Trends will reveal to you when, throughout the entire year, your search term is the most popular. If you have actually selected a specific niche that is seasonal, this is a terrific function.
The next thing you ought to do is go to Google and type your selected keyword into the search bar. How many ads do you see at the top or on the right side of the results page? If there are less than five then you should keep looking for another keyword to utilize. This indicates that few people are browsing for that term.
If you can find keyword phrases that are low competition and have lots of searches, you’ve got a winner. This is a keyword you should utilize and keep. The Google Keyword Planner was developed for advertisers on Google to see how much they would pay per click with Google to have their ads ranked on the search pages. This is known as cost per click, or CPC.
However, we are using the Keyword Planner for research to rank in the organic searches, not the paid ads. The typical CPC for an excellent keyword is anything above $0.50 per click. If you can eventually rank your website pages for terms that have a high CPC, you are saving yourself a ton of money.
For help in getting your search engine optimization strategy put into place, give us a call. We’ll help you get found in the organic Google listings so your customers can find you when they search. Call us at 650-969-8273 today!